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My more sophisticated Empire Avenue buddies say that the indices are just a play thing, and point out that your ranking within an index, even if you are in the top three (CEO, President, CFO) really doesn't mean anything at all. There are after all more than 200 indices and some of them are certainly more competitive than others. Part of me is just a little bit secretly thrilled that this week I may become CEO of the Books Index. But unlike a particularly brain dead acquaintance, who is creating a Facebook group exclusively for Empire Avenue CEO's and former CEO's, I know that it really means almost nothing at all. And I'm certain that when and if I become an Empire Avenue CEO, I will not be joining a Facebook group.
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